anyRMboards

Use-Case Example:

Company X plans to launch a new product next year. Product management, marketing and the medical science department have appointed eight key opinion leaders to participate in an advisory board for this project (Professors A, B, C, D, E and Doctors F, G und H).

Prof. A-E all work at university medical centers and have already been involved in the drug approval study. For Dr. F, G and H the product is new. They have been selected for their scientific expertise, involvement in specific pharmaceutical societies and their excellent network in the therapeutic area.

The person in charge of the advisory board has decided to facilitate the implementation of the advisory board through a digital Board Management Platform (anyRMboards).  The goal is to give the external experts access to a secure, dedicated network to ensure efficient communication and collaboration amongst all stakeholders.

Until the product lauch in six months marketing materials will be constantly updated, published and shared on anyRMboards. The product management department is in charge of this. The advisory board has agreed to review these documents and to validate the subject specific relevance. Within company X the documents also need to be approved by several other departments (marketing, medical science, legal). All materials will be made available in a virtual data room, with different individual access and editing rights. anyRMboards data management helps to keep an overview, allows transparent and comprehensible commentating as well as collaborative editing of web documents.

Furthermore, the experts have the opportunity to use the integrated messaging system to discuss and coordinate certain topics. A clear and comprehensive thread makes it easy to follow discussions.

The members of the advisory board (internal stakeholders and external experts) will meet in-person only twice: for the kickoff and later for the launch press conference. There are virtual meetings or conference calls every four weeks in between. From finding dates to approving the agenda and providing materials and travel information - anyRMboards can facilitate all of these processes.

The external consultant M. has been appointed as moderator and project manager of the board. In this case administration rights can be assigned to the external consultant to enable him to steer and moderate the entire process via the platform. He can coordinate the collaborative preparation of documents, share meeting protocols and assign specific tasks to the experts involved.At the same time Prof. A-E are involved in current clincial trails that will produce results that are also relevant for the launch materials. Since the new product is an innovation in need of explanation the goal of product management is to produce training materials together with the help of the advisory board. These will be used to inform the field sales force and will later form the basis for CME course materials. At this point the sales directors need to be given restricted access to review the materials and for the CME courses further case reports of the board members will add relevant information. All of these documents can be made available and later approved by the board on the anyRMboards platform.

Through the use of a central digital platform all results and information will be stored and made available in a knowledge archive. This will ensure easy findability and accessability for future generations of product manager and will ensure that the formation process of the results is comprehensible.